Saturday, February 20, 2010

Book Giveaway-The Art of Choosing by Sheena Iyengar

I have one copy of this book to giveaway. Please leave a comment with your email below. This contest is open to US and Canada but no PO Box addresses. The winner will be chosen on March 25.

Summary:
LIFE IS FULL OF CHOICES.
HOW DO WE MAKE THEM?

An Apple Store customer asks for the latest iPhone in black but suddenly changes his preference to white when he sees the choices others are making. A resident of a former communist country is offered a fizzy drink from a wide selection but picks at random; soda is soda, he says. Though the child knows she shouldn't press the big red button (absolutely not!), she finds her hand inching forward. A young man and woman decide to marry -- knowing that the first time they meet will be on their wedding day.

How did these people make their choices? How do any of us make ours? Choice is a powerful tool to define ourselves and mold our lives -- but what do we know about the wants, motivations, biases, and influences that aid or hinder our endeavors?

In The Art of Choosing, Columbia University professor Sheena Iyengar, a leading expert on choice, sets herself the Herculean task of helping us become better choosers. She asks fascinating questions: Is the desire for choice innate or created by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Ultimately, she offers unexpected and profound answers, drawn from her award-winning, discipline-spanning research.

Here you'll learn about the complex relationship between choice and freedom, and why one doesn't always go with the other. You?ll see that too much choice can overwhelm us, leading to unpleasant experiences, from "TiVo guilt" over unwatched TV programs to confusion over health insurance plans. Perhaps most important, you'll discover how our choices -- both mundane and momentous -- are shaped by many different forces, visible and invisible. This remarkable book illuminates the joys and challenges of choosing, showing us how we build our lives, one choice at a time.

15 comments:

  1. Wow--I need this book. I'm a terrible decision maker--I dread making BIG choices. I could learn a lot from this book!
    june_spirit2628 at hotmail dot com

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  2. This looks fascinating. I would love to learn more about decision-making.

    Abby
    abstoner at comcast dot net

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  3. Please enter me. walkerd@primus.ca

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  4. I saw this one on goodreads too! Count me in.

    liongoddess@gmail.com

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  5. Sounds great, please count me in. :)

    misusedinnocence@aol.com

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  6. I am not a good decision maker. This book would be helpful to me.

    rhoneygtn at yahoo dot com

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  7. What a great subject. Add my name to the drawing. Purrrz,

    Sue Reimers
    cheznishilia(at)hotmail(dot)com

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  8. What a great concept and it sounds interesting! Thank you!

    tanandjosh@telus.net

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  9. Please enter me to win this book

    shopgurl101 AT gmail DOT com

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  10. Interesting idea for a book. I've never heard of a book about this before.

    dawnpnr(at)aol(dot)com

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  11. Sounds very interesting - would love to enter this giveaway.

    miss.savetheplanet@gmail.com

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  12. Would love to try and figure out why I made some of the choice I have.
    formycontests@gmail.com

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  13. Count me in! Thanks

    dcf_beth at verizon dot net

    ReplyDelete